6 years running paid media across Meta, Google, and TikTok — with a structured creative testing framework behind every result. No guesswork. No hoping. A repeatable process that finds winning ads fast and scales them without waste.
Real results from real budgets — with a repeatable system behind every one.
Built a modular creative testing system — one brief turned into dozens of testable ad variations. Managed the full pipeline from script to launch. Hook testing, UGC, problem-solution angles, demos. Every week, new creatives. Every week, better data.
Led paid media across Meta, Google, and TikTok at the same time. Built the creative playbooks, wrote the scripts, owned the strategy — while keeping CPA under RM24 and scaling past RM8.6K monthly spend.
Ran two separate global market campaigns with the same tested funnel structure — intent-matched hooks, conversion-optimised landing pages, CRM-connected forms. Not luck. A system replicated across markets.
Built the full funnel end-to-end: ad creative, landing page, and lead form — all designed to eliminate drop-off at every step. Targeted a competitive international market with a single high-intent audience strategy.
I own the system end-to-end, so nothing falls through the gaps.
Frameworks, scripts, and briefs built to test fast and scale what works — not just look good. Hook testing, UGC, demos, problem-solution angles.
Meta, Google, and TikTok — strategy, setup, optimisation, and scaling with a clear target CPA. B2B and B2C handled simultaneously.
From first impression to form fill — every touchpoint mapped, tested, and optimised to convert. Ad → landing page → CRM, built to reduce drop-off.
Documented systems your team can run. No tribal knowledge — just repeatable, scalable processes from brief to launch.
Qualified pipeline at a predictable cost — built for sales teams who need leads that actually close, not just fill a spreadsheet.
Pages built to convert — copy mapped to buyer intent. Organic search as a long-term lead channel, not just a checkbox.
Every campaign starts with a hypothesis — not a hope.
Define the hook angle, audience segment, and success metric before a single frame is shot or a cent is spent.
Creative batches with varied hooks, formats, and audience segments. Measure thumbstop rate, CPL, CPC, and ROAS — not vanity metrics.
Early signals — Purchase rate and CPL — identify the winning angle fast. No waiting weeks to know what's working.
Horizontal (new creatives, new audiences) and vertical (higher budgets via CBO). Compound the wins. Kill what doesn't convert.
6+ years in performance marketing. Every role measured by results.
Running ads that aren't performing? Creative that feels like guesswork? Ready to scale but not sure what to fix first? That's exactly where I come in.